The key to efficient promotion of an emerging startup
is letting as many people as possible know about it. But how can people know
about your project if you tell only IT-specialists about it?
We have not discovered
America when we have launched PR campaign where we interview famous people and tell
their stories on our blog. Nevertheless, the first thing most of startupers do
is promoting their project for IT area.
Your idea is called for
solving different people’s issues, so it means that it should be promoted for
ordinary potential customers. That is why it is necessary to let not only your
colleagues know about your startup usefulness, but also as wider audience as
possible. This is obvious that if future users do not care about those details
and principles, which can interest programmers and investors, then it is
required to feel the right topic and your own way of presentation. What to
write about and what kind of audience for? It definitely depends on your
project idea and the issue it is going to solve.
Recently, we told about
our decision to tell people about our PR campaign with famous people. We have
felt our own topic and decided to provide readers with interviews with
interesting people. Previous interviews with Stereolizza and Zhanna Ona occurred
to be attractive for readers and even exceeded all our hopes. So 2Polyglot
continues communicating with celebrities.
This time Russian
actress Marina Dubkova having a goal to reach Hollywood, told her story about
freelance in profession. Originally from Ukraine, Marina Dubkova possesses 5
languages in total: Ukrainian, Russian, English, Italian and Polish. She
improves herself all the time and continues learning languages. It helps her to
stay confident and purposeful for conquering foreign scene.
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