The
outstanding PR campaign was created in a modern startup 2Polyglot,
which is online platform for freelance linguists able to provide with such services
as translation, language tutoring, copywriting, and tour guiding.
Internet service gathered professional linguists from various countries
on one website and is assigned to defend interests of both Executors and Customers
due to special feature called “Safe Purchase”, which gives a possibility to
reserve Customer’s funds and lets refund them if an order has not been executed
in time. That’s why all users can be totally sure they will not lose their
money. The main project goals are satisfying customers by efficient,
quick, professional work for adequate price and giving the possibility of receiving
a part-time job on the Internet to freelancers.
The campaign sense consists of interviews with famous
people about the foreign languages role in personal lives and careers of known
people.
The first celebrity who was interviewed by journalists
in frames of the PR campaign in 2Polyglot became famous American singer
Stereolizza (real name is Ekaterina Shalayeva). Actually, the author world
known hit “X.Y.Z.” was born in Russia, but moved to Ukraine with parents and
graduated from the Institute of International relations. Famous performer has
been living in the USA in Los-Abgeles for abour 7 years, so she really knows
the importance of the being at home in foreign languages in the career of a pop
star. Stereolizza shared her experience and some tips about languages role specially
for freelance marketplace 2Polyglot.
“When you learn some language, it stays passive. This point is significant enough to practice live communication. You may have a perfect knowledge of grammar, You may pass tests with an excellent grade, but when people start communicating for real, they get nervous and feel like that all this time they spent on learning languages became worthless. In fact, it’s not the true. All the knowledge you have been keeping will become useful at the right moment . All accumulated skills will appear in the need. Do not be afraid of real communication. You shouldn’t be scared of mistakes. Relax and imagine that this language is your native one.When I arrived in United States, I had some additional work for living, because in that time I was not a celebrity, that’s why I had to work hard… Well, I’ ve realized that a lot of Americans write incorrectly in grammar, they usually make many mistakes. I was frequently asked how to write different words in English. I want to say that in our country (Ukraine) a wonderful school exists, so no hang-ups about it”.
Linguistic platform for freelancers is preparing an interview with next celebrity who is Spanish singer Zhanna. She will also tell her story and share her personal experience about necessity of knowledge of foreign languages, which helped her in a career.Stereolizza also provided 2Polyglot with a positive and inspiring feedback, “I wish 2polyglot.com wide popularity! I’m sure this project is very important and will be in high demand. So it will definitely have a successful future”.
Full interview with Stereolizza